We are on the lookout for a skilled and innovative Social Media Specialist to join our team. This role is ideal for someone who thrives in a dynamic digital environment. You will manage and optimize digital channels, collaborate on content creation and drive strategies to enhance brand visibility and achieve measurable business goals across multiple platforms.

• Plan, implement and optimize campaigns across social media platforms (Google Ads, Instagram, TikTok, LinkedIn, etc.)
• Collaborate with content creators to develop engaging, SEO-optimized content.
• Monitor and analyze social media performance metrics to generate actionable insights and reports.
•  Develop and execute campaign strategies, including boosting posts and ensuring timely delivery of content.
• Enhance website content, structure, and performance to boost search rankings and maximize the effectiveness of paid advertising.
• Create and manage high-quality, creative content(text, graphics, videos) aligned with brand identity.
• Stay updated on the latest social media trends, tools, and best practices to implement innovative strategies.
• Design comprehensive social media marketing strategies aligned with the company's goals and target audience.

• BS degree in Marketing, Advertising or equivalent.
• 3 to 4 years of experience in digital marketing.
• Excellent verbal and written communication skills in Arabic and English (French is a plus).
• Strong skills in content creation.
• Strong knowledge of SEO principles and tools.
• Proficiency in marketing tools (e.g., Google Analytics, Google Ads, HubSpot, etc.)
• Proactive mindset.
• Active listening skills.